Shaping impactful narratives and strategies through powerful communications, media relations, and policy advocacy to build credibility and drive change.
Who I Am
Hi, I’m Aashi, a Public Relations and Public Policy strategist driven by an unwavering passion for shaping influence, building credibility, and crafting narratives that don’t just communicate, but transform.
Over the years, I’ve had the privilege of working at the intersection of strategic communications, reputation management, media intelligence, and policy advocacy, helping organizations, startups, public leaders, and purpose-driven initiatives amplify their voice and leave a lasting impact.
Throughout my journey, I’ve worked on projects that bridge the gap between communication and policy, blending creativity with strategic thinking. Whether it’s crafting compelling media stories, driving advocacy campaigns, or building strong stakeholder relationships, my goal is to amplify voices, strengthen reputations, and create impact that lasts.
At heart, I am a storyteller, a strategist, and a believer in communication as a catalyst for meaningful, measurable change.
My work goes beyond press releases and policy briefs. I dive deep into the dynamics of public perception, institutional behaviour, and social change to create communication strategies that shift conversations, move audiences, and strengthen trust.
I believe that powerful storytelling, backed by data, insight, and intention, can influence decisions in boardrooms, shape narratives in the media, and spark action within communities. Whether it’s architecting a comprehensive PR roadmap, managing high-stakes communication moments, or translating policy language into human-centered messaging, I bring clarity, creativity, and strategic foresight to everything I do.
With experience across diverse sectors, I’ve supported leaders and organizations in navigating visibility, influence, and credibility with confidence. From elevating brand narratives and nurturing media relationships to driving advocacy that aligns public purpose with public impact—my mission is to help changemakers communicate with authenticity, purpose, and power.
SKILLS
Stakeholder mapping
DOCUMENTATION
PRIMARY, SECONDARY AND ANALYTIC REASEARCH
DIGITAL MARKETING
EXPERIENCES
I bring experience across public policy, social impact, and healthcare communications, working with clients such as TPAG, EdelGive Foundation, LiveLoveLaugh Foundation, Central Square Foundation, CK Birla Hospital, Dasra, FORCES, and Corteva at Avian WE (Sept 2024–Present). My work spans policy research, media engagement, stakeholder mapping, and content development—supporting projects under the New Education Policy, drafting articles for senior policymakers, and managing key documentation including coverage dossiers, parliamentary summaries, and analytical reports.
Previously, I contributed to social impact projects at Subhansh Sewa Trust, becoming the highest fundraiser while leading outreach initiatives. At AIESEC in Delhi University, I supported the Incoming Social Sector team through client handling and market research. Earlier, at Nav Abhiyan NGO, I taught underserved children, increased classroom engagement, and developed a full academic curriculum.
Across these roles, I’ve strengthened my skills in policy research, communications, digital marketing, documentation, stakeholder engagement, Excel, and presentations, enabling me to support organizations driving meaningful impact.